Quiet Haven Cafe
Graphic Design
Socially Conscious
Branding
Social Anxiety
Graphic Design Socially Conscious Branding Social Anxiety
Quiet Haven Cafe
Branding
The Quiet Haven Café is a socially and environmentally conscious café concept designed to create a comforting space for individuals who seek moments of calm, especially those who experience social anxiety. With a minimalist, pastel aesthetic and an endearing ghost mascot, the café blends gentle whimsy with intentional design.
Software
Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Why this concept?
This concept was created to offer a calm and friendly space for people who feel anxious in social settings. The ghost theme was chosen because it feels gentle and quiet—just like the café. With soft colors, simple design, and a focus on being kind to the planet, the brand gives people a place where they can feel safe, relaxed, and welcome.
Problem
Many people with social anxiety avoid cafés because they feel overwhelmed or uncomfortable in busy, loud spaces.
Solution
This café offers a calm, welcoming environment to help guests feel safe, relaxed, and at ease.
Main Objective
The main objective is to create a calming café experience that supports individuals with social anxiety by offering a peaceful atmosphere, easy self-service options, and comforting food and drinks.
Considerations
Ensuring the space is welcoming and easy to navigate for people with social anxiety or sensory sensitivities, creating a soft, cozy atmosphere with warm lighting, calming colors (like pastels), and low noise levels, and making sure the tone, visuals, and messaging feel gentle, playful, and inclusive.
Target Audience
It is for anyone with social anxiety and anyone who wants a place that is comfortable and quiet. This is because the newer generation of people is starting to show signs of having more anxiety and becoming a quieter generation.
Mission Statement
Every sip should bring comfort, and every breath should bring ease. Every visit should make visitors feel free from stress. The mission is to create a welcoming, socially conscious space where people can enjoy high-quality, sustainable food and drinks at their own pace. By prioritizing self-order kiosks, quiet zones, and mindful design, we empower our guests to sip, breathe, and relax in a way that feels right for them.
Logo
The Quiet Haven Cafe logo features a shy ghost holding a cup of coffee, symbolizing warmth and tranquility. The gentle, subtle ghost design reflects the calm atmosphere of the cafe, while the script typography adds an elegant touch, inviting customers to relax and enjoy a peaceful moment.
Colors
The color palette reflects the café’s calming and approachable atmosphere. It evokes warmth, comfort, and a gentle sense of joy—ideal for easing social tension.
Colors:
Calabrese: #F4A3A4
Sefid White: #FFF2F2
Smoked Black Coffee: #3C2F2F
Amber Autumn: #C69C6D
Black: #000000
Colors for Sauce Packaging
The colors for the sauce packaging were carefully selected to reflect both the flavor and personality of each sauce while staying consistent with the café’s soft and playful brand.
Typography
The primary typeface, Pique Black, was chosen for its bold, playful character that captures the café’s friendly and welcoming tone, while Proxima Nova serves as a clean and modern secondary font for clear readability across all branding materials.
Primary Font: Pique Black
Secondary Font: Proxima Nova
Design Choices
I focused on creating a tranquil and welcoming environment through my design choices. Calming, gentle colors were selected to evoke a sense of relaxation, ensuring the space feels peaceful and inviting. The use of soft, flowing typography adds an elegant touch, reinforcing the calm atmosphere. These design decisions were made with the goal of creating a soothing space where customers can escape from the stresses of daily life and enjoy a moment of quiet.
Menu
The menu for Quiet Haven Cafe incorporates a playful ghost theme for the names of its items, adding a unique and fun twist to the overall calming atmosphere. Each dish and drink is creatively named to tie into the ghostly theme, enhancing the cafe’s cozy and whimsical vibe. This design choice adds a touch of personality and intrigue, making the menu not only a functional part of the cafe experience but also an enjoyable and memorable feature for customers.
Sauce packaging
The goal was to combine aesthetics with practicality, ensuring that the packaging not only represents the flavor and quality of the sauce but also provides a memorable customer experience.
Savory
Sweet
Gift Cards
Napkins
Key Takeaways
This project highlighted the power of thoughtful branding in creating a warm, inclusive café experience. Through playful visuals, soft color palettes, and friendly typography, the concept successfully balances comfort and personality. Developing cohesive packaging, menu design, and themed product extensions like sauces and gift cards reinforced the brand’s identity.